Filtering

Segment your analytics data with powerful filtering capabilities

Overview

Filtering in Vemetric allows you to slice your analytics data to focus on specific user segments, behaviors, or conditions. Filters work across the entire platform - on your dashboard, user journeys, events, and funnels.

Filter Types

Vemetric supports multiple filter types to segment your data:

Page Filters

Page Path

Filter by URL path to analyze specific pages or sections of your site.

Example: /products to see all product pages

Origin

Filter by domain origin for multi-domain tracking.

Example: app.example.com vs www.example.com

Event Filters

Event Name

Filter by specific custom events you’re tracking.

Example: Show only users who triggered “Purchase Completed”

Event Properties

Filter by specific event property values (available when filtering by a specific event).

Example: Events where product_category equals “Electronics”

Geographic Filters

Country

Filter by country using country codes or names.

Example: United States, Canada, United Kingdom

City

Filter by specific cities for more granular geographic analysis.

Example: New York, London, Tokyo

Source Filters

Referrer

Filter by referring domain (e.g., google.com, facebook.com).

Referrer URL

Filter by specific referring URLs for exact source tracking.

Referrer Type

Filter by traffic source type: Direct, Search, Social, Referral, or UTM.

UTM Parameters

Filter by UTM campaign, source, medium, content, or term for campaign tracking.

Technology Filters

Browser

Filter by web browser (Chrome, Firefox, Safari, Edge, etc.).

Operating System

Filter by OS (Windows, macOS, iOS, Android, Linux).

Device Type

Filter by device category: Desktop, Mobile, or Tablet.

Funnel Filters

Filter by funnel completion status:

• Users who completed a specific funnel
• Users who started but didn’t complete a funnel
• Users who reached a specific funnel step

Not all filter types are available on every page. For example, the Events page doesn’t support page path filtering since events can occur across multiple pages.

Filter Operators

Choose how your filter matches values:

is

Exact match - the value must match exactly.

Example: Country is “United States”

is not

Exclude exact matches - the value must not match.

Example: Browser is not “Chrome”

contains

Partial match - the value contains the specified text.

Example: Page path contains “/blog”

does not contain

Exclude partial matches - the value must not contain the text.

Example: Referrer URL does not contain “facebook”

starts with

Prefix match - the value starts with the specified text.

Example: Page path starts with “/products”

ends with

Suffix match - the value ends with the specified text.

Example: Page path ends with “.pdf”

Operators available depend on the filter type. For example, geographic filters only support “is” and “is not” operators.

Adding Filters

1. Click Add Filter

   Find the “Add filter” button in the top-right corner of any analytics page

2. Select Filter Type

   Choose the type of filter you want to apply from the dropdown menu

3. Choose Operator

   Select how you want to match values (is, contains, etc.)

4. Select Values

   Pick one or more values from the dropdown, or type custom values

5. Apply

   The filter activates immediately and all data updates

Quick Filtering from Cards

Save time by clicking directly on items in dashboard cards:

• Click a country in the countries card to filter by that country
• Click a page path in most visited pages to filter by that page
• Click a browser in the browsers card to filter by that browser
• Click an event name to filter by that event

The filter is applied instantly, and you can see it in the active filters section.

Filter Logic

Multiple Values (OR)

Within a single filter, multiple values use OR logic:

Country is "United States" OR "Canada" OR "United Kingdom"

This shows users from any of these countries.

Multiple Filters (AND)

Different filters combine with AND logic:

Country is "United States" 
AND Browser is "Chrome" 
AND Device Type is "Mobile"

This shows only mobile Chrome users from the United States.

The default operator between filters is AND, but you can change this to OR for event filters on the Events page.

Managing Filters

Active Filters Display

Active filters appear as tags below the filter controls:

• Each filter shows its type, operator, and values
• Click the X icon to remove a filter
• Clear all filters at once with “Clear all” (if available)

Editing Filters

Modify existing filters:

1. Click on the filter tag
2. Change the operator or values
3. Updates apply immediately

Alternatively, remove the filter and add a new one.

Filter Persistence

Filters persist across navigation:

• Applied filters stay active when switching between Dashboard, Users, and Events
• Filters are preserved in the URL, so you can bookmark or share filtered views
• Refresh the page and filters remain active

Share filtered views with your team by copying the URL - all filters are encoded in the link.

Filter Availability

Filter values are populated based on your actual data:

• The dropdown shows values from the last 30-90 days (depending on your plan)
• Only values that exist in your data appear in the list
• Type custom values if you need to filter by something not in the dropdown
• Empty dropdowns mean no data matches that filter type

Free Plan Limitations

Free plan accounts can only filter data from the last 30 days. Paid plans extend this to 90 days of filterable data.

Common Filter Scenarios

Analyze Mobile Traffic

Filters:

• Device Type is “Mobile”

Use case: Understand mobile user behavior and optimize mobile experience.

Track Campaign Performance

Filters:

• UTM Source is “newsletter”
• UTM Campaign is “spring-sale”

Use case: Measure effectiveness of specific marketing campaigns.

Debug Regional Issues

Filters:

• Country is “Japan”
• Browser is “Safari”

Use case: Investigate reports of issues from users in specific locations or browsers.

Analyze Feature Adoption

Filters:

• Event Name is “Feature X Used”
• Country is not “United States”

Use case: See how international users adopt new features.

E-commerce Segment Analysis

Filters:

• Event Name is “Purchase Completed”
• Device Type is “Desktop”

Use case: Compare conversion rates across device types.

Content Performance

Filters:

• Page Path starts with “/blog”
• Referrer Type is “Search”

Use case: Analyze organic search traffic to your blog.

Advanced Filtering Techniques

Negative Filters

Exclude unwanted data:

Event Name is not "Page View"
Browser is not "Bot"
Page Path does not contain "/admin"

Useful for removing noise from your analytics.

Multi-level Segmentation

Combine multiple filters for precise segments:

Country is "United States"
Device Type is "Mobile"
Browser is "Safari" OR "Chrome"
Event Name is "Purchase Completed"

Creates a specific segment: US mobile users on Safari or Chrome who made a purchase.

Funnel + Behavior Filtering

Funnel is "Checkout Flow" (completed)
Country is "Canada"
Device Type is "Desktop"

Analyze users who completed your checkout on desktop in Canada.

Filter Use Cases by Page

Dashboard Filters

On the dashboard, use filters to:

• Analyze specific geographic markets
• Compare device types or browsers
• Track campaign traffic with UTM filters
• Focus on users who completed key events
• Exclude internal traffic or bots

User Journey Filters

On the Users page, filter to:

• Find users from specific locations
• Identify users who triggered certain events
• Segment by device or browser for support
• Discover users who completed funnels
• Search for specific user attributes

Events Filters

On the Events page, filter to:

• Focus on specific event types
• Track events from certain geographies
• Monitor events from particular devices
• Identify browser-specific event patterns

Funnel Filters

On Funnel pages, filter to:

• Compare conversion rates by country
• Analyze device-specific funnel performance
• Track campaign-driven conversions
• Identify browser compatibility issues in funnels

Filter Performance Tips

Start Broad

Begin with one or two filters and add more as needed. Too many filters can over-segment your data.

Use Meaningful Segments

Filter by attributes that align with your business questions and goals.

Save Filter Combinations

Bookmark frequently-used filter combinations for quick access.

Compare Filtered Views

Open multiple browser tabs with different filters to compare segments side-by-side.

Troubleshooting Filters

No data after filtering

Your filter combination may be too restrictive. Remove filters one by one to find which one eliminates all results.

Expected value not in dropdown

The value might not exist in your data for the selected time period. Try expanding the date range or typing the value manually.

Filters not persisting

Ensure you’re not in private browsing mode, which may prevent URL parameters from saving.

Conflicting filters

Check for contradictory filters like “Country is United States” and “Country is not United States” applied together.

Next Steps

Dashboard

Apply filters to your analytics dashboard

User Journeys

Use filters to find specific user segments

Funnels

Analyze funnel performance with filters

Custom Events

Filter events by custom properties